T: +44 7943 616 399  |  T: +386 40 790 000

Systematic Partnership with Collaboration Strategies and Building Collective Intelligence


Advanced levels of partnership and collaboration require consideration as regards the potential of collective intelligence. One of the predispositions for building collective intelligence is a systematically prepared multilevel partnership and collaboration strategy, which among other things determines the potential of individuals, companies and organisations in an individual network (where possible including a region) or outside it, as well as the processes and rules of exchanging intelectual capital.

There are many questions on this topic, including:

  • Collective intelligence from which connected individuals or members would draw collectively generated knowledge or intelligence, has developed in rare examples of partnership and collaboration. What are the reasons for this?
  • Could a systematically and smartly built collective intelligence and access to such intelligence become the main future competitive development factor for individuals, companies, networks or even regions?
  • Who are the initiators and main holders of collective intelligence development?
  • How is collective intelligence applied in partnership and collaboration models?
  • What kind of knowledge and tools are required to build collective intelligence?
  • What is the level of collective intelligence in industrial and entrepreneurial clusters as well as in other networks and how is it measured?
  • Can the level of collective intelligence be an indicator of the level of obtained trust in a network or an indicator of the level of individual network’s maturity?

Collective intelligence building requires multidisciplinary and interdisciplinary knowledge, collaborative business models and approaches, digitalization of business operations and other conditions which allow the growth of collective intelligence.



We provide the following professional services to our clients:

  • we help you to identify the most appropriate collaborative and partnership strategy or a combination of strategies based on the current status of your organization, your vision, strategy and objectives of the organization and the type of your products and services;
  • we analyze your existing collaborative business model and existing relationships with business partners or members of your network and prepare (1) recommendations for improvement and/or expansion of business partnerships and networks, (2) a possible new and innovative collaborative business model, and (3) recommendations for systematic collective intelligence building;
  • we offer assistance in finding partners, in the phase of preparing agreement proposals for potential partners as well as in the phase of final selection of partners;
  • the organization, development and management of your partner and/or membership network can be fully taken over by us;
  • we suggest appropriate methodologies and tools to effectively manage relationships with your partners and/or members of your network;
  • other related services.

For more information contact us by telephone or via the »Enquiry Form«.


Companies and individuals come across collaboration and partnership in all of their development phases and all sectors regardless of company size. Our trainings are aimed at adressing the issue of collaboration and partnership from various perspectives (e.g. organizational, managerial, IT, legal, financial, etc.) and for various development and business circumstances (e.g. for purposes of internationalization, for the purpose of developing a new product, for the purpose of sale, etc.).

Our training programmes related to the topic "Collaboration and Partnership" are modular. In addition to the introductory programme, several other individual modules have been developed which cover various types of partnerships and individual aspects of collaboration and partnership approaches.

Training can be undertaken internally to a closed group or in collaboration with partner organizations.

For more information contact us by telephone or via the »Enquiry Form«.

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About the Author

Irena Rezec, M.Sc., MBA

Irena Rezec is an experienced expert with more than 30 years of experience both in the public as well as in the private sector in Slovenia and abroad. She has gained experience and knowledge in the field of information solutions development, entrepreneurship, European and global business ecosystems, business collaboration and partnership approaches as well as in internationalisation of companies, all by obtaining the University (information systems) and Master's (international management) degree, by managing the Euro Info Cenre in Ljubljana (currently titled Enterprise Europe Network), by cooperating in various working groups in Slovenia and abroad, and within last years in the role of the Owner and Director of two companies (WOTRA - Slovenia, WOTRA Universe - UK) also by implementing a big number of consulting projects and workshops in Slovenia and other countries in the world. For the past 18 years, she has also regularly evaluated EU project proposals (EU H2020, URBACT, Eurostars, EuropeAid programmes and other EU funds) in the fields of R&D, ICT and industrial clusters development, and occassionally in the field of SME development as well as in urban and rural economic development.

In addition, she was in-depth training in:

  • collaborative relationships and partnership management (Rhythm of Business, OECD, Chamber of Commerce of Eastern Flanders);
  • open and systematic innovation (CREAX, ECSB);
  • selling on amazon marketplaces (Amazing);
  • digital marketing and online sales channels (Amazing, Shaw Academy);
  • regional economic development (Flemish Government, OECD, InWEnt Germany, Assembly of European regions);
  • EU public procurement, EU financial accounting and management tools for EU projects, EU structural funds, and World Bank Opportunities;
  • quantum techniques (Tadej Pretner);
  • systemic dynamics in organisations - systemic constellations in business (a licensed faciliator certified by the Institute for Systemic Constellations Slovenia in cooperation with Bert Hellinger Institute of the Netherlands).

Her top 5 expertise areas:

  1. diverse marketing and sales channels and foreign markets entry;
  2. ICT (eCommerce, including with online shops, SaaS solutions, software applications reviews and improvement suggestions, platform and ecosystem concepts, etc.);
  3. business and partnership strategies, collaborative cross-sectoral business models, business ecosystems development;
  4. funding search;
  5. holistic business insights and advice.

Her great advantage lies in knowing and understanding different domains expertise and sectors, different levels of business in the broader international context, digital solutions and diverse traditional and digital marketing and sales channels. Therefore, all the advantages come into force in areas where a strategic perspective, multidisciplinary skills, collaborative and partnership business models, digital and traditional methods and tools or traditional marketing and sales channels are intertwined.

You can contact the author via phone, no. +386 40 790 000 or via e-mail: ir / @ / wotra.com.

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